We are living through one of the most startling demographic shifts in history.
The crossing point is right about now.
That is staggering. It suggests a fundamental rethink about what is sold, about how trends are created and about how advertising and marketing will work. Over-50s will be “the most valuable generation in the history of marketing” (Nielsen).
Adcontrarian sums the change up like this:
“50-year-old women are pot-head, rock blasting, sex fiends…
As a matter of fact, 65-year-old-women grew up with the Rolling Stones, smoke weed and watch porn. They ain’t grandma anymore.”