If Amazon cared about selling hardware, ebooks would already be free

Last week, I spoke to an audience of up-and-coming leaders at a global publisher about the Curve and its consequences for their business. One throwaway line I made was this:

“Apple cares about selling hardware, not software. It pushed the price of apps towards zero to shift units of iPhones and iPads. If Amazon cared more about selling Kindles than being a retailer, ebooks would already be free.”

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