It is the condensed version of what I believe about the future of art and the future of business. I talk about how piracy is not the issue, competition is. How we need to harness the web to give stuff away, but we need to use that stuff to earn the right to talk to people again. That we need to enable superfans, by letting those who love what we do spend lots of money on things they really value.
I’ve just seen a two-minute review of The Curve on YouTube. I’m trying to get my head around all the many different ways that video is being used to spread messages, and came across this, so I thought I would share it.
I was asked to speak at No Boundaries, a conference organised by The Arts Council to help arts organisations think about how to thrive in challenging environment.
Delegate Charlotte Pearson wrote up my session on her blog. Here is the segment about the Curve:
“This talk in particular I found fascinating as it covered how to make money out of free, for example, out of free apps. Being an avid subscriber to youtube for the past 5 years, being a smartphone owner and having read many blogs over the years, the concept of making money out of free content has always been something that has intrigued me. Nicholas Lovell was able to break this down really easily by suggesting we all flip our thinking. Continue Reading
As we were planning the marketing campaign for The Curve, Richard Lennon at Portfolio Penguin raised the idea of investing in an animated video to get the ideas of The Curve across in under two minutes. I thought it was a marvellous idea, as a great free entry point into the ideas of The Curve that might enable us to start a conversation with potential readers. I’m delighted with the end result, which you can see below. And once you’ve watched it, scroll down to read about how we made it and some lessons learned for the future. Continue Reading
One of the key ideas behind The Curve is that the issues of how to make money in a digital age are not limited to the entertainment industries.
As we move towards a world where 3D printing becomes a reality, the economics of pirating physical goods change. We are a long way from 3D printers being great quality and cheap enough to be in every home, but the technology is improving every year, the price is falling every year and it is definitely coming.
Earlier this week, I was walking through London’s West End on my way to a meeting with my editor. As I walked past the Adelphi theatre on the Strand, a 40 foot high collection of shimmering silver disks caught my eye. Over the top was emblazoned the words The Bodyguard.
I remember The Bodyguard movie well. For those of you who are too young, it was released in 1992. It starred singer Whitney Houston as a famous singer and the then-very-bankable Kevin Costner as her bodyguard. The film was entirely predicatable, although its signature tune, I will always love you, was #1 in the US for 14 weeks, a record at the time.