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How one musician makes a living just by asking.

Musician Nate Maingard hit a milestone today.

Since he announced his Patreon campaign in April 2014, he has received $20,000. Patrons currently give him $1,700 a month. Which is not exactly riches, but compared to the uncertainty that many artists face, it is a great start.

In a blog post today, Nate says, “Since joining Patreon I have written 16 songs, made many youtube music videos, started vlogging (video blogging), played a bunch of intimate house concerts, mentored other indie creatives, become a part of The Lyrical Nomads Collective and have even guest lectured at creative colleges in London and Amsterdam!”

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The (Almost) Perfect Email

This is a guest post from Jessie Scoullar of Wicksteed Works, a direct-to-fan agency, on how to make email campaigns zing.

We’re signed up to a lot of mailing lists. For solo artists, major artists, indie guitar bands, rock bands, dance acts, independent labels, for authors and filmmakers and agencies and marketing consultants.

We’re professionally interested in how people with a message choose to convey it. Whenever we receive a mailer, we can’t help but scrutinise it – does the layout work? Are the buttons “bulletproof“? Has alternate text been used where the email client has images switched off? Is it optimised for mobile? How about the text – is the message clear? Is there too much, or too little information? Clear call-to-action?

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Daniel Ek on the Taylor Swift versus Spotify issue

Daniel Ek posted a strong piece on why he thinks Taylor Swift is picking the wrong target in the battle to ensure that musicians get paid for their work.

Well he would say that, wouldn’t he. He founded Spotify. But the full post is worth reading for anyone trying to understand how Spotify (and indeed any subscription service) fits in the world of the Internet, and of the Curve.

Daniel Ek: $2 billion and counting.

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From Guardian membership to U2 giveaways: some thoughts on free #mcs2014

I will be chairing the Mobile Content Summit in London on Thursday 2nd October. In advance of the event, BusinessTechnology interviewed me for my thoughts on free and making money in a digital age. The interview is reproduced (with permission) below.

The customers of the digital world expect more for less. We read openly-available news online, stream music from Spotify for free, and play chart-topping games like Angry Birds and Candy Crush Saga without parting with any of our cash – initially, at least. Continue Reading

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‘Sorry, Martin Mills, the future of music is through innovation, not government protection’

This guest post by me recently ran on Musically.

“Martin Mills is a successful entrepreneur who has built the Beggar’s Group into a successful global music label with international stars on his roster. That’s why it is so depressing to see him using his Midem stage to press for governments to resist the tide of change in the consumption and distribution of music. Continue Reading