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Love your freeloaders, love your fans–my TED talk is live

Last November, I gave a talk at TEDx Brum.

It is the condensed version of what I believe about the future of art and the future of business. I talk about how piracy is not the issue, competition is. How we need to harness the web to give stuff away, but we need to use that stuff to earn the right to talk to people again. That we need to enable superfans, by letting those who love what we do spend lots of money on things they really value.

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From Guardian membership to U2 giveaways: some thoughts on free #mcs2014

I will be chairing the Mobile Content Summit in London on Thursday 2nd October. In advance of the event, BusinessTechnology interviewed me for my thoughts on free and making money in a digital age. The interview is reproduced (with permission) below.

The customers of the digital world expect more for less. We read openly-available news online, stream music from Spotify for free, and play chart-topping games like Angry Birds and Candy Crush Saga without parting with any of our cash – initially, at least. Continue Reading

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Me, the Cookie monster and the cream of ITV

I was asked to give a talk to the cream of ITV – 400 thinkers, movers and shakers in the UK’s largest commercial free-to-air broadcaster. It was a little intimidating (there were some very high profile other speakers), but also a lot of fun.

A member of the audience, Guy Burgess, tweeted this snap. I kinda like it.

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