Filloux worries that people, even a “witty, fast-thinking young engineer” working “for an upcoming web and mobile platform” have an old-fashioned view of an article. “He looked at the journalistic article in an old-fashioned way: a block of text, augmented with links here and there, period.”
The Curve is an idea, a new way of looking at the world. Find an audience, probably using free. Be able to speak to them again and figure out what they value, probably using technology. Enable superfans, by letting those who love what you do spend lots of money on things they really value.
This page is for your feedback. Let me know how you are embracing the Curve. Share with others where you have seen The Curve in unlikely places – politics, healthcare, financial services – and more likely ones – fashion, art, books.
As we were planning the marketing campaign for The Curve, Richard Lennon at Portfolio Penguin raised the idea of investing in an animated video to get the ideas of The Curve across in under two minutes. I thought it was a marvellous idea, as a great free entry point into the ideas of The Curve that might enable us to start a conversation with potential readers. I’m delighted with the end result, which you can see below. And once you’ve watched it, scroll down to read about how we made it and some lessons learned for the future. Continue Reading →
Last week, I spoke to an audience of up-and-coming leaders at a global publisher about the Curve and its consequences for their business. One throwaway line I made was this:
“Apple cares about selling hardware, not software. It pushed the price of apps towards zero to shift units of iPhones and iPads. If Amazon cared more about selling Kindles than being a retailer, ebooks would already be free.”
When I was a teenager, I read science fiction books by Harry Harrison about a thief-with-a-conscience called The Stainless Steel Rat.
Among the science fiction predictions embodied in the book were that the Stainless Steel Rat would speak the universal language of Esperanto (that didn’t work out so well) and that he would be able to get whatever equipment he wanted, whenever he wanted by using a gizmo that would create it from sand, rocks and other waste material in his vicinity.
A US firm plans to start enabling the manufacture of weapons, including AK47s, by distributing the schematics for free on the web and allowing people to manufacture their own weapons using 3D printers.
The business expects to get authorisation from the US government before the end of the year.
I was aware of this organisation but have not yet dug into the details. However, this report from the Guardian is fascinating. Most importantly, Distributed Defense is sharing across the web manufacturing schematics that many would like to have tightly controlled, and those plans would enable people to print weapons in areas where access to firearms is tightly controlled.
One of the key ideas behind The Curve is that the issues of how to make money in a digital age are not limited to the entertainment industries.
As we move towards a world where 3D printing becomes a reality, the economics of pirating physical goods change. We are a long way from 3D printers being great quality and cheap enough to be in every home, but the technology is improving every year, the price is falling every year and it is definitely coming.