This is a guest post from Jessie Scoullar of Wicksteed Works, a direct-to-fan agency, on how to make email campaigns zing.
We’re signed up to a lot of mailing lists. For solo artists, major artists, indie guitar bands, rock bands, dance acts, independent labels, for authors and filmmakers and agencies and marketing consultants.
We’re professionally interested in how people with a message choose to convey it. Whenever we receive a mailer, we can’t help but scrutinise it – does the layout work? Are the buttons “bulletproof“? Has alternate text been used where the email client has images switched off? Is it optimised for mobile? How about the text – is the message clear? Is there too much, or too little information? Clear call-to-action?
Daniel Ek posted a strong piece on why he thinks Taylor Swift is picking the wrong target in the battle to ensure that musicians get paid for their work.
Well he would say that, wouldn’t he. He founded Spotify. But the full post is worth reading for anyone trying to understand how Spotify (and indeed any subscription service) fits in the world of the Internet, and of the Curve.
Daniel Ek: $2 billion and counting.
I’ve just seen a two-minute review of The Curve on YouTube. I’m trying to get my head around all the many different ways that video is being used to spread messages, and came across this, so I thought I would share it.
Stephen Page, chief executive of Faber, wrote a piece in the Bookseller at the Frankfurt Book Fair about changing publishing to have a direct relationship with consumers. He was kind enough to reference The Curve several times.
The full article is available on p14 of this Yudu version of the Bookseller.
I’ve been invited to speak at TEDx Brum on 8th November.
I will be chairing the Mobile Content Summit in London on Thursday 2nd October. In advance of the event, BusinessTechnology interviewed me for my thoughts on free and making money in a digital age. The interview is reproduced (with permission) below.
The customers of the digital world expect more for less. We read openly-available news online, stream music from Spotify for free, and play chart-topping games like Angry Birds and Candy Crush Saga without parting with any of our cash – initially, at least. Continue Reading
The US Bureau of Labor Statistics has put together a chart showing how expenditure on the written word varies by demographic. It focuses on newspapers, magazines, books and ebooks. That’s a bit odd because it includes the digital versions of books (ebooks) but not the digital versions of magazines and newspapers (websites).
I was recently asked to speak at The Hub’s One Dayer event, called Joining the Dots: Finance, Technology and the Future of Independent Music. I sat on a panel with a lawyer, an agent and a venue owner and argued about how musicians can make money in the digital age.
You can see the full video of the panel below.
YouTube is a very powerful medium for reaching an audience, and starting the process of earning the right to talk to them. So much so that in the games industry, YouTubers have become the tastemakers who can make or break games, much more so than that traditional press channels of reviews and the specialist press.
A successful YouTuber recently wrote up what it takes to become a successful YouTuber, the financial model, the benefits and pitfalls of signing up to a multi-channel network and the ethical challenges that YouTubers face.
I gave a talk at Tech City in London in May and audience member Ralph Wilson decided to take notes in the form of a sketch. He was kind enough to share it with me, and to let me share it with you.